ZeroToDigital
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The List
12 items
reset1
Privacy, trust
Be open and honest about what data you're collecting from your users and why.
Digital Marketing
trend
08/09/22
2
Personalization
Create specific content and advertising that caters to your audience members - when and where they are.
Digital Marketing
trend
08/09/22
3
Tell a real story
Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.
Digital Marketing
trend
08/09/22
4
Content segmentation
Give users/email recipients the option to opt-out of content categories such as Christmas, Father's Day or other non-relevant or sensitive topics.
Digital Marketing
trend
08/09/22
5
Short, DIY videos
Inspired by TikTok, record short, unedited videos/screen-shares of processes, tasks, activities of your business.
Digital Marketing
trend
08/09/22
6
Audiense
Social media platform that identifies trends and potential customers, helping with targeted ads and prospecting.
Digital Marketing
tool
paid
social media
research
prospecting
08/03/22
7
Metaverse
The metaverse (Facebook's new digital platform) is a cyberspace of digital content, interactions, virtual reality and marketplaces. It's still very new (and vague), but worth looking into for possible ways that your business can leverage it.
Digital Marketing
trend
08/09/22
8
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
9
Quality interactions
With the excess of automation and chatbots, focus on real, conversational and quality interactions that you can have with your audience and customers.
Digital Marketing
trend
08/09/22
10
Yes, LinkedIn is making a comeback as their monthly users continue to grow and more and more businesses are reporting positive lead generation figures.
Digital Marketing
trend
08/09/22
11
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
12
Focus on your audience
Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.
Digital Marketing
trend
08/09/22
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